Answer to What Are Cento Size Starbucks April Fools Prank?
Starbucks has announced that they will be introducing a cento size coffee. This means that the coffee will be 100 oz in weight and will be available in both single serve and large cup sizes. This announcement is sure to amuse their customers, as well as keep them interested in their products. Marketing strategies and implementation are always unique, which makes them stand out from the rest.
About What Are Cento Size Starbucks April Fools Prank?
In 1971, Seattle’s Pike Place Market entrepreneur Jerry Baldwin, Zev Siegi and Gordon Bowker founded Starbucks with the goal of providing high-quality espresso drinks to coffee lovers. After traveling to Milan and observing the popularity of espresso-based drinks, Howard Schultz decided to convert Starbucks into an espresso-only store. This decision was based on the research that showed customers prefer the final product more than raw ingredients. As a result, Starbucks opened its first coffee bean store in 1984 and has since expanded its franchise to become one of the world’s largest coffeehouses. ..
Marketing Strategy of Starbucks:
Starbucks is a premium brand that targets the upper economic segment. The brand specifically targets customers who want to enjoy their coffee in a peaceful and relaxing environment. Starbucks never fails to satisfy its target customers due to this, their customer retention rate is higher. Starbucks also segment its market based on Geographic and Demographic segment. Starbucks is known for their interactive social media content that is visually friendly and attracts customers’ minds. They tend to use no marketing yet marketing strategy seems to work for them. ..
Starbucks write the name of the customer on their coffee cup which they write with the wrong spelling. This has caused customers to upload pictures of their coffee cups on social media and to check their name’s mispronunciation, people visit Starbucks. These things have benefits for the company. ..
Cento Size Starbucks April Fools Prank:
Starbucks has always surprised us with their unique names for the size of their cups-like “Venti”, “Short”, “Tall”, and “Grande”. They always stay in the limelight with their unique ideas for drinks.
On April Fool’s day, Starbucks announced a new size called “Cento.” Cento is the same size as a regular cup of coffee, but it has 100 ounces of pure coffee. This is a dream for all the coffee lovers and starting price for Cento coffee is $175.
This surprised the customers and made them try. The issue that they faced was the health of their customers. It is injurious for health to consume 100 ounces of pure coffee. As it was a prank on the part of Starbucks, it was a limited-edition drink which had a pro tip justifying Starbucks Humor: “It might not fit into your car’s coffee holder so you need to reserve a seat for Cento and fasten it with a seatbelt to avoid the spill from the seat.”
This prank by Starbucks got the attention of the world and increased sales. They also launched a new coffee cup size which was very impressive.
Starbucks is always coming up with new and innovative ideas that keep customers interested. This is a successful strategy that does not need any help from competitors. Common pranks promoting the brand are seen in many places, but introducing something new into the Starbucks brand that no one ever thought of is truly unique. It is a trial and error method because the prank can fail, which means the product might not get an appropriate reaction. This was thought while executing the idea. ..
This experiment yielded positive results, so the company decided to continue using it in order to better understand customer response. Based on this information, they will develop further techniques and strategies to engage their customers the same way they promote “Free coffee on your birthday” if they have a membership card. This will increase sales, memberships, and most importantly customer loyalty. ..
Starbucks is a coffeehouse that is known for its emotional connections and over-the-top customer service. They maintain such connections effectively without any hesitation, and they also go overboard for their customers. This is probably the reason why Starbucks is so well-known.
